Organizational Change In The Internet Age
“Business organizations must understand, embrace, and drive change if they hope to survive. This article address the factors and dynamics organizations must understand to manage and drive change effectively, and it discusses the best management practices for implementing change? This article addresses these questions.
The one constant in the Internet Age is change. Continual advances in software development and Internet
and communications technology, coupled with increasing demands for information, have created a new, constantly
evolving business environment driven by requirements to deliver quality products and services faster, the challenge to exploit
new technologies, the prospect of new markets to discover and conquer, and a growing need for better customer relationship management.
For the software industry, these new demands mean that we will never again be “finished” with a plan or product. In the past we delivered new software releases on an annual basis; in the new economy, it is the norm to deliver them several times a year — and even weekly or daily for some Internet-based companies.
in a world that is characterized by such a heightened sense of urgency, companies and organizations must understand, embrace, and drive change if they hope to survive. What factors and dynamics must organizations understand to manage and drive change effectively? Then, based on this understanding, what are the best management practices for implementing change? This article addresses these questions.”
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